RevTech

Not a marketing agency. Not a channel manager. Not a consultancy.

RevTech is an operational execution layer that sits inside Booking.com's extranet and optimises listing performance at the algorithmic level.

Algorithm-level optimisation

Booking.com scores every property on 30+ ranking signals. Most hotels and STR operators optimise for three or four. RevTech optimises across all of them: pricing signals, content quality, conversion elements, ranking factors. This is not guesswork. It is systematic, data-driven execution inside your extranet, every week.

Operational execution, not consulting

We do not send monthly reports with recommendations you have to implement yourself. We execute 180+ micro-optimisations per week across our client portfolio. Changes happen inside your extranet. You see the results in your monthly report or Power BI dashboard.

Minimum access, full accountability

We operate with minimum level extranet access. We never touch your rates, availability, or guest communications directly. Every optimisation is tracked, reported, and tied to revenue outcomes. You stay in control.

Deepest on Booking.com. Present on every channel you sell.

Booking.com is where we go deepest. Seven years inside the extranet, and it is where the ranking mechanics reward that depth. But we manage pricing and visibility across every channel a portfolio actually sells on, including Airbnb, Expedia, Vrbo, Trip.com and Agoda. Each platform ranks differently and gets its own playbook.

The billboard effect, built into every engagement

Research from Cornell's School of Hotel Administration puts the billboard effect, the lift in direct bookings that follows strong OTA visibility, at somewhere between 5.5% and 35% of direct bookings, and is careful to say the causation is not settled. We think that is worth stating honestly rather than rounding up. Either way, you pay us on channel revenue, so any direct lift is yours.

Cornell Center for Hospitality Research

The team behind the work

RevTech operates across 12 countries from offices in London and Sofia. Our team combines hospitality revenue expertise with deep Booking.com platform knowledge.

Ivo Gospodinov

Ivo Gospodinov

CEO and Founder

Marcelo Cardoso

Marcelo Cardoso

Revenue Optimisation Strategy

Elena Petrova

Elena Petrova

Operations Lead, Bulgaria

Jerremiah Santos

Jerremiah Santos

Process and Implementation

Celeste Gray

Celeste Gray

Partnerships, Southeast US

Janos Bolvari

Janos Bolvari

Market Lead, Hungary

Konnie Gospodinova

Konnie Gospodinova

Growth Lead, Southeast Asia

Maria Kuzmanova

Maria Kuzmanova

STR Tactical Optimisation Lead

Sathaporn Sasoom

Sathaporn Sasoom

Market Lead, Thailand

Niki Ivanchev

Niki Ivanchev

Finance and Reporting

Nadia Angelova

Nadia Angelova

Operations Lead, Germany

Galin Petrov

Galin Petrov

Business Development, Bulgaria

Kristine Natnitcha

Kristine Natnitcha

Sales Development, UK and Denmark

George Georgiev

George Georgiev

Business Development, UK

Tanya Budakova

Tanya Budakova

Global Marketing

Peter Lucacs

Peter Lucacs

Market Lead, Canada

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